![]() ![]() What ended up happening on eBay was that negative feedback was seen very rarely. The three star system gives the user the ability to select a negative, neutral, or positive rating. Highly used by eBay for years, not until recently have they switched to a different system. The thumb up or down system, for Youtube, was a more logical choice. The system was proven ineffective when it came to liking or disliking a video. While a five star system looked great to rate videos and display search results based on votes, almost every video had a five star rating. The reason for Youtube’s switch lies behind their data. While this works to gather an opinion on a basic level of is this content or product useful, it doesn’t provide enough when it comes to educated decisions. Recently, Youtube has switched to a thumb up or down from its previous scale. We see this system on the internet in places like Reddit, Quora, and the comment sections of sites. So why is it that almost every product page, movie review or ecommerce store has a system utilizing a five star review? Before we determine that answer, let’s look at some of the other systems encountered on the web.įirst is the two choice system or a simple yes and no rating. The rise and fall of a particular item is built around the judgment of the users. (or C, D, E, etc.) When an individual is allowed to cast their opinion on a topic alongside their peers, a comparison system is developed. Comparisons & Collective ChoiceĬhoice on the internet comes down to two basic principles: is product or item A better than product or item B. Within this idea of a collective choice lie three main systems: the selection system, opinion based and comparisons.įor now, let’s focus on the third component and understand comparisons and their impact when it comes to online reviews and ratings. While the choices made then were of different subject matter, ultimately the idea of competing against your peers has stayed constant. Dating back to ancient Greece, there has been a system in place referred to as the collective choice group choices that define democracy and joint decisions on important issues of the day. ![]()
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